SB40,1137,135 77.54 (2m) The gross receipts sales price from the sales of and the storage, use
6or other consumption of tangible personal property or services that become an
7ingredient or component of shoppers guides, newspapers or periodicals or that are
8consumed or lose their identity in the manufacture of shoppers guides, newspapers
9or periodicals, whether or not the shoppers guides, newspapers or periodicals are
10transferred without charge to the recipient. In this subsection, "shoppers guides",
11"newspapers" and "periodicals" have the meanings under sub. (15). The exemption
12under this subdivision does not apply to advertising supplements that are not
13newspapers.
SB40, s. 2348 14Section 2348. 77.54 (3) (a) of the statutes, as affected by 2005 Wisconsin Act
15366
, is amended to read:
SB40,1138,416 77.54 (3) (a) The gross receipts sales price from the sales of and the storage, use,
17or other consumption of tractors and machines, including accessories, attachments,
18and parts, lubricants, nonpowered equipment, and other tangible personal property
19that are used exclusively and directly, or are consumed or lose their identities, in the
20business of farming, including dairy farming, agriculture, horticulture, floriculture,
21silviculture, and custom farming services, but excluding automobiles, trucks, and
22other motor vehicles for highway use; excluding personal property that is attached
23to, fastened to, connected to, or built into real property or that becomes an addition
24to, component of, or capital improvement of real property; and excluding tangible
25personal property used or consumed in the erection of buildings or in the alteration,

1repair or improvement of real property, regardless of any contribution that that
2personal property makes to the production process in that building or real property
3and regardless of the extent to which that personal property functions as a machine,
4except as provided in par. (c).
SB40, s. 2349 5Section 2349. 77.54 (3m) (intro.) of the statutes, as affected by 2005 Wisconsin
6Act 366
, is amended to read:
SB40,1138,107 77.54 (3m) (intro.) The gross receipts sales price from the sale of and the
8storage, use or other consumption of the following items if they are used exclusively
9by the purchaser or user in the business of farming; including dairy farming,
10agriculture, horticulture, floriculture, silviculture, and custom farming services:
SB40, s. 2350 11Section 2350. 77.54 (4) of the statutes is amended to read:
SB40,1138,1612 77.54 (4) Gross receipts The sales price from the sale of tangible personal
13property, and the storage, use or other consumption in this state of tangible personal
14property which is the subject of any such sale, by any elementary school or secondary
15school, exempted as such from payment of income or franchise tax under ch. 71,
16whether public or private.
SB40, s. 2351 17Section 2351. 77.54 (5) (intro.) of the statutes is amended to read:
SB40,1138,1918 77.54 (5) (intro.) The gross receipts sales price from the sale of and the storage,
19use or other consumption of:
SB40, s. 2352 20Section 2352. 77.54 (6) (intro.) of the statutes is amended to read:
SB40,1138,2221 77.54 (6) (intro.) The gross receipts sales price from the sale of and the storage,
22use or other consumption of:
SB40, s. 2353 23Section 2353. 77.54 (7m) of the statutes is amended to read:
SB40,1139,1224 77.54 (7m) Occasional sales of tangible personal property or services, including
25admissions or tickets to an event; by a neighborhood association, church, civic group,

1garden club, social club or similar nonprofit organization; not involving
2entertainment for which payment in the aggregate exceeds $500 for performing or
3as reimbursement of expenses unless access to the event may be obtained without
4payment of a direct or indirect admission fee; conducted by the organization if the
5organization is not engaged in a trade or business and is not required to have a
6seller's permit. For purposes of this subsection, an organization is engaged in a trade
7or business and is required to have a seller's permit if its sales of tangible personal
8property and services, not including sales of tickets to events, and its events occur
9on more than 20 days during the year, unless its receipts do not exceed $25,000
10during the year. The exemption under this subsection does not apply to gross receipts
11the sales price from the sale of bingo supplies to players or to the sale, rental or use
12of regular bingo cards, extra regular cards and special bingo cards.
SB40, s. 2354 13Section 2354. 77.54 (8) of the statutes is amended to read:
SB40,1139,1614 77.54 (8) Charges for interest, financing or insurance, not including contracts
15under s. 77.52 (2) (a) 13m.,
where such charges are separately set forth upon the
16invoice given by the seller to the purchaser.
SB40, s. 2355 17Section 2355. 77.54 (9) of the statutes is amended to read:
SB40,1139,2018 77.54 (9) The gross receipts sales price from sales of tickets or admissions to
19public and private elementary and secondary school activities, where the entire net
20proceeds therefrom are expended for educational, religious or charitable purposes.
SB40, s. 2356 21Section 2356. 77.54 (9a) (intro.) of the statutes is amended to read:
SB40,1139,2422 77.54 (9a) (intro.) The gross receipts sales price from sales to, and the storage
23by, use by or other consumption of tangible personal property and taxable services
24by:
SB40, s. 2357 25Section 2357. 77.54 (9a) (a) of the statutes is amended to read:
SB40,1140,4
177.54 (9a) (a) This state or any agency thereof, the University of Wisconsin
2Hospitals and Clinics Authority, the Wisconsin Aerospace Authority, the Health
3Insurance Risk-Sharing Plan Authority, the Healthy Wisconsin Authority, and the
4Fox River Navigational System Authority.
SB40, s. 2358 5Section 2358. 77.54 (10) of the statutes is amended to read:
SB40,1140,96 77.54 (10) The gross receipts sales price from the sale of all admission fees,
7admission stickers or camping fees under s. 27.01 (7) to (11) and all admission fees
8to any museum operated by a nonprofit corporation under a lease agreement with
9the state historical society.
SB40, s. 2359 10Section 2359. 77.54 (11) of the statutes is amended to read:
SB40,1140,1511 77.54 (11) The gross receipts sales price from the sales of and the storage, use
12or other consumption in this state of motor vehicle fuel, general aviation fuel or
13alternate fuel, subject to taxation under ch. 78, unless the motor vehicle fuel or
14alternate fuel tax is refunded under s. 78.75 because the buyer does not use the fuel
15in operating a motor vehicle upon the public highways.
SB40, s. 2360 16Section 2360. 77.54 (12) of the statutes is amended to read:
SB40,1140,2017 77.54 (12) The gross receipts sales price from the sales of and the storage, use
18or other consumption in this state of rail freight or passenger cars, locomotives or
19other rolling stock used in railroad operations, or accessories, attachments, parts,
20lubricants or fuel therefor.
SB40, s. 2361 21Section 2361. 77.54 (13) of the statutes is amended to read:
SB40,1140,2522 77.54 (13) The gross receipts sales price from the sales of and the storage, use
23or other consumption in this state of commercial vessels and barges of 50-ton burden
24or over primarily engaged in interstate or foreign commerce or commercial fishing,
25and the accessories, attachments, parts and fuel therefor.
SB40, s. 2362
1Section 2362. 77.54 (14) (intro.) of the statutes is amended to read:
SB40,1141,42 77.54 (14) (intro.) The gross receipts sales price from the sales of and the
3storage, use, or other consumption in this state of medicines drugs that are any of
4the following:
SB40, s. 2363 5Section 2363. 77.54 (14) (a) of the statutes is amended to read:
SB40,1141,86 77.54 (14) (a) Prescribed for the treatment of a human being by a person
7authorized to prescribe the medicines drugs, and dispensed on prescription filled by
8a registered pharmacist in accordance with law.
SB40, s. 2364 9Section 2364. 77.54 (14) (b) of the statutes is amended to read:
SB40,1141,1110 77.54 (14) (b) Furnished by a licensed physician, surgeon, podiatrist, or dentist
11to a patient who is a human being for treatment of the patient.
SB40, s. 2365 12Section 2365. 77.54 (14) (f) (intro.) of the statutes is amended to read:
SB40,1141,1413 77.54 (14) (f) (intro.) Furnished without charge to any of the following if the
14medicine drug may not be dispensed without a prescription:
SB40, s. 2366 15Section 2366. 77.54 (14g) of the statutes is repealed.
SB40, s. 2367 16Section 2367. 77.54 (14s) of the statutes is repealed.
SB40, s. 2368 17Section 2368. 77.54 (15) of the statutes is amended to read:
SB40,1142,918 77.54 (15) The gross receipts sales price from the sale of and the storage, use
19or other consumption of all newspapers, of periodicals sold by subscription and
20regularly issued at average intervals not exceeding 3 months, or issued at average
21intervals not exceeding 6 months by an educational association or corporation sales
22to which are exempt under sub. (9a) (f), of controlled circulation publications sold to
23commercial publishers for distribution without charge or mainly without charge or
24regularly distributed by or on behalf of publishers without charge or mainly without
25charge to the recipient and of shoppers guides which distribute no less than 48 issues

1in a 12-month period. In this subsection, "shoppers guide" means a community
2publication delivered, or attempted to be delivered, to most of the households in its
3coverage area without a required subscription fee, which advertises a broad range
4of products and services offered by several types of businesses and individuals. In
5this subsection, "controlled circulation publication" means a publication that has at
6least 24 pages, is issued at regular intervals not exceeding 3 months, that devotes
7not more than 75% of its pages to advertising and that is not conducted as an
8auxiliary to, and essentially for the advancement of, the main business or calling of
9the person that owns and controls it.
SB40, s. 2369 10Section 2369. 77.54 (16) of the statutes is amended to read:
SB40,1142,1411 77.54 (16) The gross receipts sales price from the sale of and the storage, use
12or other consumption of fire trucks and fire fighting equipment, including
13accessories, attachments, parts and supplies therefor, sold to volunteer fire
14departments.
SB40, s. 2370 15Section 2370. 77.54 (17) of the statutes is amended to read:
SB40,1142,1816 77.54 (17) The gross receipts sales price from the sales of and the storage, use
17or other consumption of water, that is not food and food ingredient, when delivered
18through mains.
SB40, s. 2371 19Section 2371. 77.54 (18) of the statutes is amended to read:
SB40,1143,420 77.54 (18) When the sale, lease or rental of a service or property that was
21previously exempt or not taxable under this subchapter becomes taxable, and the
22service or property is furnished under a written contract by which the seller is
23unconditionally obligated to provide the service or property for the amount fixed
24under the contract, the seller is exempt from sales or use tax on the gross receipts
25sales price for services or property provided until the contract is terminated,

1extended, renewed or modified. However, from the time the service or property
2becomes taxable until the contract is terminated, extended, renewed or modified the
3user is subject to use tax, measured by the sales purchase price, on the service or
4property purchased under the contract.
SB40, s. 2372 5Section 2372. 77.54 (20) of the statutes is repealed.
SB40, s. 2373 6Section 2373. 77.54 (20m) of the statutes is repealed.
SB40, s. 2374 7Section 2374. 77.54 (20n) of the statutes is created to read:
SB40,1143,108 77.54 (20n) (a) The sales price from the sale of and the storage, use, or other
9consumption of food and food ingredients, except candy, soft drinks, dietary
10supplements, and prepared food.
SB40,1143,1911 (b) The sales price from the sale of and the storage, use, or other consumption
12of food and food ingredients, except soft drinks, sold by hospitals, sanatoriums,
13nursing homes, retirement homes, community-based residential facilities, as
14defined in s. 50.01 (1g), or day care centers registered under ch. 48, including
15prepared food that is sold to the elderly or handicapped by persons providing mobile
16meals on wheels. In this paragraph, "retirement home" means a nonprofit
17residential facility where 3 or more unrelated adults or their spouses have their
18principal residence and where support services, including meals from a common
19kitchen, are available to residents.
SB40,1143,2320 (c) The sales price from the sale of and the storage, use, or other consumption
21of food and food ingredients, furnished in accordance with any contract or agreement
22or paid for to such institution through the use of an account of such institution, by
23a public or private institution of higher education to any of the following:
SB40,1144,224 1. An undergraduate student, a graduate student, or a student enrolled in a
25professional school if the student is enrolled for credit at the public or private

1institution of higher education and if the food and food ingredients are consumed by
2the student.
SB40,1144,33 2. A national football league team.
SB40, s. 2375 4Section 2375. 77.54 (20p) of the statutes is created to read:
SB40,1144,125 77.54 (20p) The sales price from the sale of and the storage, use, or other
6consumption of taxable and exempt food and food ingredients that are packaged
7together if 50 percent or more of the sales price of the items packaged together is
8attributable to food and food ingredients that are exempt from the taxes imposed
9under this subchapter. If more than 50 percent of the sales price is attributable to
10items that are subject to the taxes imposed under this subchapter, the entire sales
11price is subject to the taxes imposed under this subchapter, regardless of any
12exemption under this section that otherwise applies to the remaining items.
SB40, s. 2376 13Section 2376. 77.54 (20r) of the statutes is created to read:
SB40,1144,1814 77.54 (20r) The sales price from the sales of and the storage, use, or other
15consumption of candy, soft drinks, dietary supplements, and prepared foods, and
16disposable products that are transferred with such items, furnished for no
17consideration by a restaurant to the restaurant's employee during the employee's
18work hours.
SB40, s. 2377 19Section 2377. 77.54 (21) of the statutes is amended to read:
SB40,1144,2120 77.54 (21) The gross receipts sales price from the sales of and the storage, use
21or other consumption of caskets and burial vaults for human remains.
SB40, s. 2378 22Section 2378. 77.54 (22) of the statutes is repealed.
SB40, s. 2379 23Section 2379. 77.54 (22b) of the statutes is created to read:
SB40,1145,224 77.54 (22b) The sales price from the sale of and the storage, use, or other
25consumption of durable medical equipment that is for use in a person's home,

1mobility-enhancing equipment, and prosthetic devices, and accessories for such
2equipment or devices, if the equipment or devices are used for a human being.
SB40, s. 2380 3Section 2380. 77.54 (22c) of the statutes is created to read:
SB40,1145,124 77.54 (22c) The sales price from the sale of and the storage, use, or other
5consumption of tangible personal property that is subject to the taxes imposed under
6this subchapter and items described under sub. (22b), if such property and items are
7packaged together and if 50 percent or more of the sales price of the property and
8items packaged together is attributable to the items described under sub. (22b). If
9more than 50 percent of the sales price is attributable to tangible personal property
10that is subject to the taxes imposed under this subchapter, the entire sales price is
11subject to the taxes imposed under this subchapter, regardless of the exemption
12under sub. (22b).
SB40, s. 2381 13Section 2381. 77.54 (23m) of the statutes is amended to read:
SB40,1145,1814 77.54 (23m) The gross receipts from the sale, lease or rental of or the storage,
15use or other consumption of motion picture film or tape, and motion pictures or radio
16or television programs for listening, viewing, or broadcast,
and advertising materials
17related thereto, sold, leased or rented to a motion picture theater or radio or
18television station.
SB40, s. 2382 19Section 2382 . 77.54 (23m) of the statutes, as affected by 2007 Wisconsin Act
20.... (this act), is amended to read:
SB40,1145,2521 77.54 (23m) The gross receipts sales price from the sale, lease or rental of or
22the storage, use or other consumption of motion picture film or tape, and motion
23pictures or radio or television programs for listening, viewing, or broadcast, and
24advertising materials related thereto, sold, leased or rented to a motion picture
25theater or radio or television station.
SB40, s. 2383
1Section 2383. 77.54 (25) of the statutes is amended to read:
SB40,1146,62 77.54 (25) The gross receipts sales price from the sale of and the storage of
3printed material which is designed to advertise and promote the sale of merchandise,
4or to advertise the services of individual business firms, which printed material is
5purchased and stored for the purpose of subsequently transporting it outside the
6state by the purchaser for use thereafter solely outside the state.
SB40, s. 2384 7Section 2384. 77.54 (25) of the statutes, as affected by 2007 Wisconsin Act ....
8(this act), is amended to read:
SB40,1146,149 77.54 (25) The sales price from the sale of and the storage of printed material
10which is designed to advertise and promote the sale of merchandise, or to advertise
11the services of individual business firms, which printed material is purchased and
12stored for the purpose of subsequently transporting it outside the state by the
13purchaser for use thereafter solely outside the state. This subsection does not apply
14to catalogs and the envelopes in which the catalogs are mailed.
SB40, s. 2385 15Section 2385. 77.54 (25m) of the statutes is created to read:
SB40,1146,1916 77.54 (25m) The sales price from the sale of and the storage, use, or other
17consumption of catalogs, and the envelopes in which the catalogs are mailed, that are
18designed to advertise and promote the sale of merchandise or to advertise the
19services of individual business firms.
SB40, s. 2386 20Section 2386. 77.54 (26) of the statutes is amended to read:
SB40,1147,821 77.54 (26) The gross receipts sales price from the sales of and the storage, use,
22or other consumption of tangible personal property which becomes a component part
23of an industrial waste treatment facility that is exempt under s. 70.11 (21) (a) or that
24would be exempt under s. 70.11 (21) (a) if the property were taxable under ch. 70, or
25tangible personal property which becomes a component part of a waste treatment

1facility of this state or any agency thereof, or any political subdivision of the state or
2agency thereof as provided in s. 40.02 (28). The exemption includes replacement
3parts therefor, and also applies to chemicals and supplies used or consumed in
4operating a waste treatment facility and to purchases of tangible personal property
5made by construction contractors who transfer such property to their customers in
6fulfillment of a real property construction activity. This exemption does not apply
7to tangible personal property installed in fulfillment of a written construction
8contract entered into, or a formal written bid made, prior to July 31, 1975.
SB40, s. 2387 9Section 2387. 77.54 (26m) of the statutes is amended to read:
SB40,1147,2110 77.54 (26m) The gross receipts sales price from the sale of and the storage, use
11or other consumption of waste reduction or recycling machinery and equipment,
12including parts therefor, exclusively and directly used for waste reduction or
13recycling activities which reduce the amount of solid waste generated, reuse solid
14waste, recycle solid waste, compost solid waste or recover energy from solid waste.
15The exemption applies even though an economically useful end product results from
16the use of the machinery and equipment. For the purposes of this subsection, "solid
17waste" means garbage, refuse, sludge or other materials or articles, whether these
18materials or articles are discarded or purchased, including solid, semisolid, liquid or
19contained gaseous materials or articles resulting from industrial, commercial,
20mining or agricultural operations or from domestic use or from public service
21activities.
SB40, s. 2388 22Section 2388. 77.54 (27) of the statutes is amended to read:
SB40,1147,2423 77.54 (27) The gross receipts sales price from the sale of semen used for
24artificial insemination of livestock.
SB40, s. 2389 25Section 2389. 77.54 (28) of the statutes is amended to read:
SB40,1148,4
177.54 (28) The gross receipts sales price from the sale of and the storage, use
2or other consumption to or by the ultimate consumer of apparatus or equipment for
3the injection of insulin or the treatment of diabetes and
supplies used to determine
4blood sugar level.
SB40, s. 2390 5Section 2390. 77.54 (29) of the statutes is amended to read:
SB40,1148,76 77.54 (29) The gross receipts sales price from the sales of and the storage, use
7or other consumption of equipment used in the production of maple syrup.
SB40, s. 2391 8Section 2391. 77.54 (30) (a) (intro.) of the statutes is amended to read:
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